A cartoonish Capitol building pouring ticks onto a dog.

The ad opens with a cartoonish depiction of the US Capitol building pouring a bucket of ticks onto a golden retriever, while a woman looks on in horror. The scene transitions to show the dog covered in ticks, then a woman and dog in various outdoor settings (park, hiking trail, backyard picnic) also infested with ticks. The tone shifts to a more positive one as the woman introduces a green collar pendant for the dog, explaining its benefits. The ad shows the dog swimming, then multiple dog breeds in a sandbox, and finally the woman and dog on a couch. The pacing is quick, with frequent scene changes and text overlays.