A man in an Argentina soccer jersey smiling at the camera.

The ad opens with a close-up of a man with a mullet, wearing an Argentina soccer jersey. He is smiling and looking at the camera. The scene then shifts to a butcher, wearing a white hat and apron, who is holding up a package of meat. He is smiling and talking to the man in the jersey. The man in the jersey asks if it's something special, and the butcher replies that it is. The ad ends with a close-up of the meat package with the Friboi Reserva logo and a tagline.