The flashing marquee sign with the brand name 'FreeTaxUSA' and the word 'FREE' in neon letters.

The ad opens with a bright yellow background and a marquee-style sign that says 'FreeTaxUSA' with flashing lights. The sign then lowers to reveal a green sign below that says 'FREE' in neon letters. Below that, red neon letters spell out 'NO'. The marquee sign then displays 'GAMES OR PRICING GIMMICKS' with lightbulbs around the border. Next, three playing cards appear against a dark background. The two outer cards are red with a dollar sign and flames at the bottom, while the middle card has a diamond pattern and the FreeTaxUSA logo. The cards flip to reveal the FreeTaxUSA logo on the back of the middle card, and the two outer cards reveal a card that says 'FREE FEDERAL FOR ALL' with '$0' at the top and bottom. The ad ends with the FreeTaxUSA marquee sign again.