The large pink '5' and the question "Immer noch bei 2%?" (Still at 2%?) immediately grab attention.

The ad opens with a laptop and smartphone displaying financial information, with a large pink '5' and a Visa card in the foreground. The scene transitions to a smartphone interface showing a savings account with a 5% interest rate. The interface demonstrates how to activate the savings account and shows the balance increasing. The final scene is a dark background with the Finom logo and a button to open a savings account.