Figure YouTube ads: Top video campaigns and examples

#3257 YouTube advertiser by spendFintechUnited StatesVerify on Google Ads Transparency Center

Figure is a fintech platform that provides home equity lines of credit, crypto-backed loans, and mortgage services. Targeting the US market, its YouTube advertising includes 12 video ads totaling 9.5M views. Campaigns prominently feature HELOC solutions, debt consolidation strategies, and options to combat high credit card interest rates.

Est. total spend
$190K – $474K
All-time, estimated range
Ads indexed
12
Total views
9.5M
Markets
1
Countries the ads ran in

Most-viewed Figure YouTube ads

Top 12 by views · list updated

Figure — Figure — Home Equity Line of Credit (YouTube video ad)0:30

Figure

Figure — Home Equity Line of Credit

2.2M views
Figure — Figure HELOC — Combatting High Credit Card Interest Rates (YouTube video ad)0:30

Figure

Figure HELOC — Combatting High Credit Card Interest Rates

1.8M views
Figure — Figure — Mortgage Services (YouTube video ad)0:25

Figure

Figure — Mortgage Services

1.8M views
Figure — Figure Intellidebt: Consolidate Debt and Save (YouTube video ad)0:30

Figure

Figure Intellidebt: Consolidate Debt and Save

803K views
Figure — Figure HELOC's Intellidebt — Consolidate Your Debt (YouTube video ad)0:30

Figure

Figure HELOC's Intellidebt — Consolidate Your Debt

477.7K views
Figure — Figure HELOC — Consolidate Debt (YouTube video ad)0:30

Figure

Figure HELOC — Consolidate Debt

474.6K views
Figure — Figure HELOC — Consolidate Your Debts (YouTube video ad)0:30

Figure

Figure HELOC — Consolidate Your Debts

415.8K views
Figure — Figure — Home Equity Line (YouTube video ad)0:24

Figure

Figure — Home Equity Line

339.8K views
Figure — Figure HELOC - Average Credit Card Debt & Interest Rates (YouTube video ad)0:30

Figure

Figure HELOC - Average Credit Card Debt & Interest Rates

294.5K views
Figure — Figure — DSCR Loans (YouTube video ad)0:30

Figure

Figure — DSCR Loans

253.5K views
Figure — Figure DSCR Loans — Grow Your Rental Empire (YouTube video ad)0:30

Figure

Figure DSCR Loans — Grow Your Rental Empire

250.4K views
Figure — FIGURE - Home Equity Line (YouTube video ad)0:16

Figure

FIGURE - Home Equity Line

219.5K views

About Figure

Figure is a financial technology company that leverages blockchain infrastructure to offer home equity lines of credit (HELOCs), crypto-backed loans, and capital markets trading solutions. Founded in 2018 by Mike Cagney, it serves individual homeowners, institutional investors, and financial institutions primarily in the United States. The company operates a platform that automates loan origination, servicing, and securitization on the Provenance Blockchain.

Company
Figure Technology Solutions, Inc.
Category
Blockchain consumer lending platform
Headquarters
United States
Advertises in
1 country

Figure YouTube ads — FAQ

Figure is a US-based financial technology company operating a blockchain consumer lending platform. Figure offers financial products including home equity lines of credit (HELOCs), mortgage services, and debt consolidation solutions.
Figure's YouTube ads focus primarily on home equity lines of credit (HELOCs), debt consolidation through its Intellidebt feature, combatting high credit card interest rates, mortgage services, and DSCR loans.
Figure uses a mix of horizontal videos and vertical Shorts-style spots for its YouTube advertising, with all of its ads running between 16 and 30 seconds in length.
Figure advertises exclusively in English on YouTube, targeting audiences in the United States.
AdSee has indexed 12 YouTube ads from Figure, with 9.5M views in total, shown in 1 country.
Figure's YouTube ads in the AdSee library ran most often in the United States and Mexico.
AdSee estimates Figure's YouTube ad spend at $190K – $474K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Figure.
The most-viewed Figure ad in the AdSee library is “Figure — Home Equity Line of Credit”, with 2.3M views on YouTube.
Figure's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03467922208729333761?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.