The initial shot of the Fiat and Stranger Things logos on a TV screen, followed by the dramatic appearance of the red Fiat Pulse driving at night.

The ad opens with three people watching a TV screen displaying the Fiat and Stranger Things logos. The scene quickly transitions to a red Fiat Pulse driving at night, with headlights illuminating the road. The people from the beginning are then shown reacting with fear and excitement. A Demogorgon monster appears, and the car is shown driving through a city at night, with the monster on its roof. The car navigates a dark, circular structure, and the Demogorgon appears again, this time in a more abstract, red-lit environment. The ad concludes with the car parked in front of a building under construction, with the Stranger Things portal effect in the background, and the three people standing around the car. The final shot is a black screen with the Fiat, Abarth, and Stranger Things logos.