The 'Feu Vert' logo and the appearance of the electric bicycles.

The ad opens with a dark green background and the white 'Feu Vert' logo in the top left. A black electric bicycle appears on the right side of the screen. In the next scene, a second, lighter colored electric bicycle is added to the left of the black one. The text 'VÉLOS ÉLECTRIQUES' appears in yellow in the top right. Finally, a green button with the text 'Je découvre' appears in the bottom right corner. The pacing is slow and deliberate.