The bright yellow "NEW" starburst and the prominent display of new lawnmowers.

Two men are in a store aisle with rows of yellow Cub Cadet lawnmowers. One man stands to the left, wearing a black shirt and jeans. The other man sits on a zero-turn mower, wearing a blue shirt and grey pants. A large yellow starburst with the word "NEW" is in the upper right corner. Text overlays highlight features of the mower as the man on the mower gestures and talks. The camera focuses on different parts of the mower, including the LED light bar, step assist, and bolstered seat.