The initial Falkensteiner logo and the sweeping mountain vista.

The ad opens with the Falkensteiner logo, then transitions to scenic shots of mountains, a lake with boats docked, a woman in a bathtub with a view, a child eating cotton candy, a boat on a lake, a modern hotel building, hikers on a mountain trail, children skiing, children on ride-on toys, and a person rock climbing. The pacing is varied, with quick cuts between scenes and some longer shots. The overall impression is one of relaxation, adventure, and family enjoyment.