The man holding a unique wooden device and the text 'füm HAS NO Smoke NO Batteries NO Nicotine'.

The video opens with a man holding a wooden device and speaking. Text overlays appear, highlighting features like 'NO Smoke', 'NO Batteries', and 'NO Nicotine'. The man then shows small packets of flavored cores, explaining they power the device. He demonstrates how to insert a core and adjust the airflow. The video transitions to a shot of the different flavor packets arranged on a surface, followed by a close-up of the device and a microphone, suggesting an ASMR element. The man concludes by stating that vaping is out and FUM is the future, encouraging viewers to make the switch. The ad ends with the FUM logo and tagline.