The ad opens with a close-up of a man holding an Every Man Jack antiperspirant product.

The ad opens with a man holding up an antiperspirant product. It then transitions to show Baker Mayfield, identified as a Pro Quarterback, in various settings: looking in a mirror, checking his phone, running along a waterfront at sunrise, doing kettlebell swings, running through a concrete structure, doing burpees on a beach, doing pull-ups, and doing lunges on the beach. The scenes are intercut with close-ups of his face, showing exertion and determination. The ad concludes with a shot of the Every Man Jack product line and the tagline 'FOR MEN WHO PUT IN THE WORK.' The pacing is dynamic, intercutting intense training scenes with moments of reflection and product shots.