The "TESTSIEGER" award prominently displayed at the beginning.
The ad opens with a close-up of the Eucerin logo, followed by a product shot of Eucerin Oil Control Face Sun Gel-Cream SPF 50+. A "TESTSIEGER" (Test Winner) award from Stiftung Warentest is prominently displayed. The ad then transitions to a man applying the product, showcasing its texture and effect. Animated graphics illustrate the product's benefits, such as reducing shine by -66% and -86% through L-Carnitine. The man is shown again, applying the cream, with text indicating a 6h and 14h anti-glare effect. The final scene shows the product again with a promotional offer of up to 7€ rebate and a statistic that 1 out of 2 dermatologists uses it themselves. The pacing is quick and informative, using graphics and product shots to highlight key features.
Eucerin Oil Control Face Sun Gel-Cream SPF 50+ - Test Winner
- Brand
- Eucerin Deutschland
- Landing page
- Domain
- eucerin.de
- Language
- DE
- Countries
- DE


















