The animated characters in the car and the initial close-up of the driver looking at his phone.

The ad opens with a close-up shot of an animated older man with grey hair and a beard driving a car, looking at his phone. A younger animated boy is in the passenger seat. The camera then zooms out to show both characters more clearly. The boy looks surprised and excited. The scene transitions to a white background with animated graphics. A circular graphic displays a red top half with "Nu -20%*" and a blue bottom half with "op je Auto-verzekering". Another graphic shows "Nu -30%* als je elektrisch rijdt". The logo "ethias" appears with the tagline "We zijn er voor je."