The initial text "Tú pones el 1" quickly changes to "Tú pones el TALENTO", which is visually engaging.

The ad opens with the ESADE logo on a dark blue background. It transitions to a split screen: the left side shows text and the ESADE logo, while the right side features a young woman smiling and posing in front of a modern building. The text on the left changes to "Tú pones el TALENTO". More images appear, showing students in various settings: a group at an archaeological site, a city skyline (Shanghai), students in a classroom, and a group of students taking a selfie. The text then changes to "Nosotros las OPORTUNIDADES" and "Si eres BUEN estudiante". Finally, it shows a man and woman in business attire, a group of students collaborating around a table, and a large percentage graphic "100% del coste de tu grado". The ad concludes with the ESADE logo, the text "Grados Esade", and a button. The pacing is quick, with frequent cuts between images and text.