The initial display of the ERLI logo and slogan, followed by popular product images.

The ad opens with the ERLI logo and slogan. It then transitions to show three popular products: an air fryer, an Xbox controller, and a LEGO set. A yellow banner with a discount percentage appears. The screen then shows a mobile phone interface displaying the ERLI app with various product categories and deals. Finally, the ad shows the ERLI app logo and slogan again, followed by a call to action.