Emma YouTube Ads and Commercials

#990 YouTube advertiser by spendDTCFrance

Emma is a direct-to-consumer sleep brand selling memory foam and hybrid mattresses, pillows, duvets, and bed frames. Across 5 markets, its YouTube advertising has generated 91.5M views from 40+ video ads. Creatives frequently showcase pillow demonstrations, product highlights for the Performance mattress line, and brand partnerships.

Est. total spend
$458K – $2.5M
All-time, estimated range
Ads indexed
49
Total views
91.5M
Markets
5
Countries the ads ran in

Most-viewed Emma YouTube ads

Top 20 by views · list updated

See all 49 Emma ads

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About Emma

Emma (emma.fr) is the French online storefront for Emma – The Sleep Company, a leading direct-to-consumer sleep products brand. The site offers memory foam and hybrid mattresses, pillows, duvets, bed frames, and sleep accessories directly to consumers in France. Founded in Frankfurt, Germany in 2015, the international brand's French website is operated by its subsidiary Emma Matratzen GmbH.

Company
Emma Matratzen GmbH
Category
Mattresses and bedding
Headquarters
France
Advertises in
5 countries

Emma YouTube ads — FAQ

Emma advertises direct-to-consumer sleep products, including memory foam and hybrid mattresses, pillows, duvets, bed frames, and sleep accessories for its French storefront.
Emma's YouTube ads focus on products such as the Performance mattress and Elite pillows. The videos feature product demonstrations, sleep improvement themes, discount offers, and collaborations like La Redoute Intérieurs.
Emma uses a mix of horizontal videos and vertical Shorts-style ads. Most of the video spots run between 16 and 30 seconds, alongside shorter 15-second ads.
Emma advertises exclusively in French on YouTube, targeting consumers in France.
AdSee has indexed 49 YouTube ads from Emma, with 91.5M views in total, shown in 5 countries.
Emma's YouTube ads in the AdSee library ran most often in France, Belgium, Luxembourg, Spain and Germany.
AdSee estimates Emma's YouTube ad spend at $458K – $2.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Emma.
The most-viewed Emma ad in the AdSee library is “Emma.fr — Matelas et Oreillers”, with 37.2M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.