The initial top-down shot of the woman's hair being styled and the text about 100% coverage.

The ad opens with a top-down shot of a woman with blonde hair, her hair is being styled or moved around her. Text appears on screen. The camera then focuses on the back of her head, showing her blonde, wavy hair. The L'Oréal logo appears. The scene shifts to a medium shot of a smiling woman, Nadia Comaneci, holding a L'Oréal hair dye box. She touches her hair and smiles at the camera. The L'Oréal logo appears again.