A man is being shaved in a barber shop, then suddenly appears naked.

The ad opens with a close-up of a barber cutting a man's hair. The scene quickly transitions to the man, now naked and pixelated in the genital area, standing in a barber shop and then outside a food truck. He is holding a slim wallet and talking about minimalism. The ad shows the wallet in use for purchases and then features a man on rollerblades, also naked and pixelated, with on-screen text featuring testimonials. The ad concludes with product shots of the wallet in different colors and end cards with purchasing information.