The repeated word 'COLLEGE' and the subsequent 'COLLEGE READY' text.

The ad opens with the word 'COLLEGE' repeated multiple times against a teal background, with the EE logo in the corner. It transitions to 'COLLEGE READY' with the EE logo. Then, it shows several Acer laptops and notebooks, with the text 'NOTEBOOKS' and 'LAPTOPS'. A young woman appears, followed by text about 0% interest for 4 years on laptops over £399. Finally, a young man appears with the text 'STUDENTS CHOOSE EE', and the offer end date.