Behind-the-scenes footage of a photoshoot with a surfboard.

The video begins with a behind-the-scenes look at a photoshoot in what appears to be a gymnasium. A man is holding a surfboard, and two other people are present, one adjusting lighting equipment and another observing. The scene transitions to a final product shot, a poster featuring the man with the surfboard, with the text 'MAKING WAVES' and 'MUST BE NAPIER'. It then shows the poster on a van wrap and later on a digital billboard in a city street. The final shot is a close-up of the poster.