The opening text "DÉMARREZ VOS ÉTUDES AU SOMMET DES CLASSEMENTS MONDIAUX" (Start your studies at the top of the world rankings) is attention-grabbing.

The video opens with a graphic overlay on a classroom scene, then transitions to various shots of students and faculty in different settings: a lecture hall, an outdoor campus area, a gym, a swimming pool, and study areas. The pacing is quick, with frequent scene changes. Key visual moments include aerial shots of the campus, students interacting, and professors teaching. The EDHEC Business School logo is present throughout.