A close-up of a chocolate bar with a vibrant strawberry and matcha filling oozing out.

The ad opens with a close-up of a chocolate bar with strawberry and matcha filling, presented against a vibrant blue background. The chocolate bar is shown breaking apart, revealing the colorful filling. This is followed by a shot of a young woman with pigtails holding the chocolate bar and taking a bite. The scene transitions to a more playful and animated sequence featuring a cartoon character resembling the chocolate bar's filling, surrounded by Japanese-inspired graphics like lucky cats and cherry blossoms. The ad concludes with a shot of the chocolate bar packaging and a final graphic with the brand logo and product name.