e.l.f. Cosmetics YouTube Ads and Video Campaigns

#1655 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Founded in 2004, e.l.f. Cosmetics is a US beauty brand offering vegan, cruelty-free makeup and skincare products for eyes, lips, and face. Its YouTube advertising footprint includes 18 video ads totaling 47.8M views in one market. Campaigns prominently feature core product lines like Halo Glow Liquid Filter, Soft Glam Satin Concealer, and e.l.f. SKIN eye creams.

Est. total spend
$526K – $1.3M
All-time, estimated range
Ads indexed
18
Total views
47.8M
Markets
1
Countries the ads ran in

Most-viewed e.l.f. Cosmetics YouTube ads

Top 18 by views · list updated

About e.l.f. Cosmetics

e.l.f. Cosmetics is an American beauty brand that produces budget-friendly, vegan, and cruelty-free makeup and skincare products. Founded in 2004, the company sells items for eyes, lips, and face via direct-to-consumer e-commerce and major retail partners worldwide. It operates as a flagship brand of the publicly traded parent company e.l.f. Beauty, Inc.

Company
e.l.f. Beauty, Inc.
Category
Cosmetics and skincare products
Headquarters
United States
Advertises in
1 country

e.l.f. Cosmetics YouTube ads — FAQ

e.l.f. Cosmetics advertises vegan and cruelty-free makeup and skincare products. Originating from the United States, the beauty brand promotes items for eyes, lips, and face available through its direct-to-consumer store and retail partners.
e.l.f. Cosmetics' YouTube ads primarily feature specific beauty and skincare items. Recurring products highlighted in video campaigns include the Halo Glow Liquid Filter, Soft Glam Satin Concealer, Bright + Brew-tiful Eye Cream, and mascara.
e.l.f. Cosmetics relies mostly on horizontal video ads alongside some vertical Shorts-style formats. A majority of these video advertisements are short spots running up to 15 seconds.
e.l.f. Cosmetics runs YouTube ads predominantly in German, with a smaller portion produced in English.
AdSee has indexed 18 YouTube ads from e.l.f. Cosmetics, with 47.8M views in total, shown in 1 country.
e.l.f. Cosmetics's YouTube ads in the AdSee library ran most often in Germany.
AdSee estimates e.l.f. Cosmetics's YouTube ad spend at $526K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by e.l.f. Cosmetics.
The most-viewed e.l.f. Cosmetics ad in the AdSee library is “e.l.f. Soft Glam Satin Concealer - Neu & Günstig!”, with 11.5M views on YouTube.
e.l.f. Cosmetics's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04035589762818506753?region=anywhere
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#Brand · Industry · CountryEst. total spendAdsViewsActions
1641
AgeMateDTCAU
$158K – $1.3M30 ads · 26.4M3026.4MView ads
1646$138K – $1.3M38 ads · 69.1M3869.1MView ads
1647$131K – $1.3M60 ads · 26.2M6026.2MView ads
1658$25.8K – $1.3M46 ads · 25.8M4625.8MView ads
1662$293K – $1.3M121 ads · 36.7M12136.7MView ads
1665$533K – $1.3M36 ads · 107M36107MView ads
1668$518K – $1.3M32 ads · 39.9M3239.9MView ads
1669$51.0K – $1.3M14 ads · 25.5M1425.5MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.