e.l.f. Cosmetics YouTube Ads and Video Campaigns
#1655 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center
Founded in 2004, e.l.f. Cosmetics is a US beauty brand offering vegan, cruelty-free makeup and skincare products for eyes, lips, and face. Its YouTube advertising footprint includes 18 video ads totaling 47.8M views in one market. Campaigns prominently feature core product lines like Halo Glow Liquid Filter, Soft Glam Satin Concealer, and e.l.f. SKIN eye creams.
- Est. total spend
- $526K – $1.3M
- All-time, estimated range
- Ads indexed
- 18
- Total views
- 47.8M
- Markets
- 1
- Countries the ads ran in
Most-viewed e.l.f. Cosmetics YouTube ads
Top 18 by views · list updated
About e.l.f. Cosmetics
e.l.f. Cosmetics is an American beauty brand that produces budget-friendly, vegan, and cruelty-free makeup and skincare products. Founded in 2004, the company sells items for eyes, lips, and face via direct-to-consumer e-commerce and major retail partners worldwide. It operates as a flagship brand of the publicly traded parent company e.l.f. Beauty, Inc.
- Company
- e.l.f. Beauty, Inc.
- Category
- Cosmetics and skincare products
- Headquarters
- United States
- Advertises in
- 1 country
e.l.f. Cosmetics YouTube ads — FAQ
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.


















