The prominent Dyson logo and the sleek design of the new hair dryer.

The ad opens with a close-up of the Dyson logo, followed by a hand holding the new Dyson Supersonic R hair dryer. The ad then transitions to split screens showing a woman with short black hair and a man in profile, with the hair dryer and its airflow shown on the other side. It then shows a woman with long blonde hair and the hair dryer again. The pacing is quick, with smooth transitions between shots. The final shot returns to the Dyson logo and the hair dryer.