The striking red and blue Dyson Airwrap i.d. device in the opening shot.

The ad opens with a close-up of the Dyson Airwrap i.d. device, then transitions to show three different women with diverse hair types and styles. Each woman is shown using the device to style her hair, with close-ups on their faces and hair. The pacing is quick, with rapid cuts between the women and the device. The final scene is a product shot with the Dyson logo and text.