A woman's pained expression after depilation.

The ad opens with a close-up of a woman wincing, then transitions to a shot of Dove body serum being dispensed into a hand. It then shows a woman applying the serum to her legs, followed by a close-up of the serum on skin. The final scenes show the woman posing on a bed and a product shot of the Dove serum with on-screen text. The pacing is smooth and focused on the product's application and benefits.