The text "I'm sorry but this stuff is literally magic." immediately grabs attention.

The video opens with a close-up of a woman's face. She has no makeup on. Text appears on screen stating "note: it's not a concealer I'm sorry but this stuff is literally magic." She then picks up a makeup applicator and applies a light-colored product under her eyes. She blends it in with her fingers. More text appears: "What kind of sorcery is this?" She continues to blend the product, showing its effect. The video ends with the word "MAGIC" and a website address on screen.