A man holding a block of Belgian cheese and a bag of Doritos with the text "WILL IT" appearing on screen.

The ad opens with a man holding a block of cheese and a bag of Doritos. Text appears on screen: "BELGISCHE KAAS" and "WILL IT". The scene then shifts to a close-up of ingredients for a cheese dip, including butter, flour, broth, shredded cheese, chili oil, and Doritos. The man is shown preparing the dip, then dipping a Dorito into it. The final scene shows the man eating the dipped Dorito with a satisfied expression, with the text "DIP NU!" appearing on screen.