The visual of a man with a long beard looking stressed, combined with the text 'Stress da bolletta?', immediately grabs attention.

The ad opens with a man with a long white beard and hair, looking stressed, in a living room setting. A transparent screen in front of him shows a website with the Dolomiti Energia logo and an image of the same man. The text 'Stress da bolletta?' appears. The scene transitions to a close-up of the man's face, then to a woman looking at a computer screen. The screen shows the Dolomiti Energia website with an offer for 'Mitica 36'. A finger points to the 'ATTIVA' button. The ad shows the man and woman interacting, with the man looking concerned and the woman smiling. The final shots show the Dolomiti Energia logo and website address.