A man with a long beard and a spear in a savanna, facing lions.

The ad opens with a close-up of a man with a long beard and a cap, looking intently into the distance through tall grass. The scene then widens to show him standing in a savanna-like landscape, holding a spear. Two lions appear, one roaring. The man looks surprised, then the scene shifts to a wider landscape shot with mountains in the background. A man is seen climbing a tree. The ad ends with the DNA logo and slogan.