The initial image of a car wreck and the question "HURT IN A CAR WRECK?"

The ad opens with a shot of two damaged cars after a collision, with the text "HURT IN A CAR WRECK?" displayed prominently. It then transitions to a man in an orange shirt speaking, followed by an attorney in a suit with a graphic of a $100 bill. The scene shifts to a heavily damaged car with the text "$500,000 HEAD INJURY" overlaid, and then to the attorney speaking again with a blurred city background. The ad concludes with a shot of the St. Louis skyline at dusk, displaying contact information.