The close-up of the ice cream bar with smoke and the 'Royal' logo.

The ad opens with a close-up of a white ice cream bar with a bite taken out of it, surrounded by wisps of smoke. The 'Royal' logo is visible on the bar. The scene then transitions to a man holding the ice cream bar and looking at it. He then brings it to his mouth and takes a bite. The final shot shows the ice cream bar packaging.