The initial shot of the DHL van in an unexpected, less-than-pristine environment.

The ad opens with a yellow DHL van parked in a dusty, somewhat run-down area with a large tree and brick buildings. It then transitions to a wide aerial shot of a congested highway in a city, with the text 'The highway?' appearing on screen. Finally, it shows the DHL van driving on a dirt path through a lush, green area with a city skyline in the background, and the text 'Or my way.' followed by the DHL logo and slogan.