The large "SPARE BIS ZU 50%" discount tag and the "Gut, du gewinnst." headline.

The ad displays a split screen. The left side shows the DESKTRONIC logo, the headline "Gut, du gewinnst." (Good, you win.), and "BLACK FRIDAY SALE" text. Below this are several red tags with percentages (10%, 15%, 20%, 30%, 40%) and a larger red tag stating "SPARE BIS ZU 50%" (Save up to 50%). A dark button with "desktronic.de" is visible. The right side cycles through product images: a standing desk, an ergonomic chair, a desk drawer, and a monitor arm. The pacing is quick, with each product appearing for a few seconds.