The prominent display of '1 GIGA DE VELOCIDADE' and the price 'R$ 119,99' immediately grabs attention.

The ad opens with the Desktop logo and a graphic highlighting a 1 Giga internet speed offer for R$119.99 per month. This is followed by icons for Paramount+, Wi-Fi 6, and Antivirus. A badge states 'Bicampeã como a Melhor Internet do Estado de SP'. The bottom half of the ad shows a father and son happily playing video games together, with the father hugging the son from behind.