The floating New Balance sneakers against the textured wall.

The ad opens with a close-up of a pair of New Balance sneakers for men, floating against a textured blue wall. The camera then transitions to show a pair of New Balance sneakers for women, also floating. The ad features a split screen effect with different shoe models and prices. The final scene shows the Deichmann logo with the slogan 'Weil wir Schuhe lieben' (Because we love shoes) and icons indicating availability in-store, online, and always.