Decathlon YouTube Ads & Video Campaigns

#3735 YouTube advertiser by spendRetail EcommerceBrazilVerify on Google Ads Transparency Center

Decathlon Brasil sells athletic clothing, footwear, and equipment across more than 60 sports disciplines through its megastores and online platform. Its YouTube advertising spans 11 markets with 13.4M total views across 30+ video ads. Campaigns frequently highlight the mobile shopping app, seasonal fitness promotions, and specialized gear like Kiprun running shoes.

Est. total spend
$26.8K – $362K
All-time, estimated range
Ads indexed
32
Total views
13.4M
Markets
11
Countries the ads ran in

Most-viewed Decathlon YouTube ads

Top 20 by views · list updated

See all 32 Decathlon ads

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About Decathlon

Decathlon Brasil is the Brazilian subsidiary of the French sporting goods retail giant Decathlon. Operating physical megastores across Brazil alongside its e-commerce platform, the company sells athletic clothing, footwear, and gear for over 60 sports disciplines. Established in Brazil in 2001 and operated locally under IGUASPORT LTDA, it offers both global sports brands and proprietary product lines.

Company
IGUASPORT LTDA
Category
Sporting goods retailer
Headquarters
Brazil
Advertises in
11 countries

Decathlon YouTube ads — FAQ

Decathlon is a sporting goods retailer operating megastores and an e-commerce platform in Brazil under IGUASPORT LTDA. It sells athletic apparel, footwear, and equipment across dozens of sports disciplines, offering proprietary product lines alongside global brands.
Decathlon's YouTube ads frequently promote its mobile app with offers like discounts and cashback, highlight specific gear such as Kiprun running shoes, and showcase sports products, services, and multi-sport equipment.
Decathlon primarily runs horizontal video ads, alongside some vertical formats. A large share of these campaigns are short spots lasting up to 15 seconds, complemented by videos between 16 and 60 seconds.
Decathlon advertises on YouTube predominantly in Portuguese to reach its Brazilian audience, with a smaller portion of ads appearing in English.
AdSee has indexed 32 YouTube ads from Decathlon, with 13.4M views in total, shown in 11 countries.
Decathlon's YouTube ads in the AdSee library ran most often in Brazil, Portugal, Spain, Germany and Pakistan. In total they were shown in 11 countries.
AdSee estimates Decathlon's YouTube ad spend at $26.8K – $362K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Decathlon.
The most-viewed Decathlon ad in the AdSee library is “Decathlon App: Download for Exclusive Benefits and Discounts”, with 4.2M views on YouTube.
Decathlon's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13013960707442475009?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.