The question "How expensive is the 3DEXPERIENCE platform on the cloud?" appears early on screen.

The ad opens with the Dassault Systèmes logo on a dark blue background. This transitions to animated graphics and then a question appears on screen: "How expensive is the 3DEXPERIENCE platform on the cloud?". A cartoon man is shown in an office setting, then interacting with a search engine interface. He then appears to be using a VR headset, and the scene shifts to a more abstract representation of the cloud. The man is shown again, looking thoughtful, then smiling as the ad explains Dassault Systèmes' commitment to startups. The final scene shows the cloud interface with various services listed, and a call to action button.