A cartoon Viking character holding a tub of yogurt.

The ad opens with a cartoon Viking character holding a tub of Danone Skyr yogurt above his head. The tub is labeled 'Naturel' and '0% Vet, High Protein'. A red circle with the word 'NIEUW' appears. The scene transitions to a close-up of a spoon scooping the yogurt, with the word 'proteïnerijk' appearing on the yogurt. Several women are shown eating the yogurt with spoons and looking pleased. The ad ends with a display of various Danone Skyr products.