A woman taking a large gulp from a tumbler with a surprised expression.

The ad opens with two women in an office setting. One woman is drinking from a large white tumbler with a red logo. The other woman looks on with a concerned expression. The scene then cuts to two men, one of whom is speaking and holding a document. The second man looks thoughtful. The ad then transitions to a product showcase featuring a t-shirt, a backpack, and a water bottle, all with customizable designs. The final shot is the Custom Ink logo with a smiling octopus.