Coursera YouTube Ads: Top Video Campaigns & Examples

#449 YouTube advertiser by spendEducationUnited StatesVerify on Google Ads Transparency Center

Coursera is an online learning platform offering courses, professional certificates, and degrees in partnership with universities and institutions. Across 100+ ads and 125M views in 54 markets, its YouTube video advertising frequently highlights professional certificates from industry leaders, career advancement with Coursera Plus, and training in data science and AI.

Est. total spend
$251K – $6.3M
All-time, estimated range
Ads indexed
100
Total views
125M
Markets
54
Countries the ads ran in

Most-viewed Coursera YouTube ads

Top 20 by views · list updated

See all 100 Coursera ads

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About Coursera

Coursera is an online education platform founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. The company partners with universities and institutions to deliver online courses, professional certificates, and degree programs globally. Headquartered in Mountain View, California, it serves individual learners, enterprise clients, educational institutions, and government bodies worldwide.

Company
Coursera, Inc.
Category
Online learning platform
Headquarters
United States
Advertises in
54 countries

Coursera YouTube ads — FAQ

Coursera is an online learning platform based in the United States. It advertises online courses, degree programs, and professional certificates developed with partner universities and institutions.
Coursera's YouTube ads frequently highlight professional certificates from companies like Google, IBM, Meta, and Microsoft. Other recurring themes include Coursera Plus subscriptions, data science courses, machine learning specializations, and skills for career growth.
Coursera relies heavily on vertical video ads, though it also runs horizontal spots. A majority of these advertisements are short, typically running for 15 seconds or less alongside some mid-length videos.
Coursera produces its YouTube advertisements in English for its global audience.
AdSee has indexed 100 YouTube ads from Coursera, with 125M views in total, shown in 54 countries.
Coursera's YouTube ads in the AdSee library ran most often in the United States, Canada, India, the United Kingdom and Pakistan. In total they were shown in 54 countries.
AdSee estimates Coursera's YouTube ad spend at $251K – $6.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Coursera.
The most-viewed Coursera ad in the AdSee library is “Coursera - Microsoft Professional Certificates”, with 22.0M views on YouTube.
Coursera's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05804692143570157569?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.