The close-up on the man's feet stepping onto the manhole cover with bold text appearing.

The ad opens with a man walking down a street, looking at his phone. The camera then focuses on his feet as he steps onto a manhole cover. Text appears on screen. The scene then shifts to a gym interior with people working out. The camera focuses on a woman lifting weights. The text "MISE EN FORME Econofitness" appears on screen, followed by "SUPER BEAUX GYMS, TRÈS BAS PRIX". The ad has a dynamic editing style, cutting between the street scene and the gym.