Bold white text "TOILETTES PROPRES & FRAÎCHES" on a blue background.

The ad opens with a split screen. On the left, bold white text reads "TOILETTES PROPRES & FRAÎCHES" over a blue background with circles. On the right, a woman smiles and gestures towards the camera in a modern bathroom with a toilet. The ad then shows a close-up of a Bref toilet cleaner product. It transitions to a shot of the toilet bowl with blue water and bubbles, then to an animated graphic showing the product's 'AUTO-ACTIV' technology with glowing spheres and lines. This is followed by a shot of the toilet bowl again, showing the cleaning action and a graphic overlay indicating '+100% PLUS EFFICACE'. The woman reappears, smiling, and the ad ends with a shot of the product on the toilet rim with the text 'NOUVEAU' and 'LA PROPRETÉ BREF'.