A man is shown sleeping soundly in bed.

The ad opens with a man, Eric Hosmer, sleeping in bed. He wakes up and looks around. A woman, Kacie Hosmer, is also in bed. The man gets up and brushes his teeth, then gets milk from the fridge. He then goes outside to grill. The woman is shown on the couch, talking about the man's new obsession. The man is shown doing exercises, then relaxing outside. The woman continues to talk about the man's obsession. The man is shown sick in bed, then browsing a website for shirts. The woman is shown holding up a shirt and talking about its features. The man is shown in the shower. The ad ends with the Collars & Co. logo.