The large, bold text 'PROMO' immediately grabs attention.

The video opens with the CMS Constructeur logo. It then transitions to a white screen with a red border, displaying the word 'PROMO' in large black letters, followed by 'Fendeuses thermiques sur roues'. The screen then shows images of red log splitters. The price changes from 2683€TTC to 1529€TTC. The ad concludes with the logo and a button that says 'J'achète !'. The pacing is quick, with rapid scene changes.