The initial close-up on the price of 14,790€ and the man's concerned expression.

The video opens with two men in an office environment, looking at papers. One man, Manu, is focused on a document with a price of 14,790€. The other man approaches him, questioning his actions. The scene transitions to an outdoor car lot with rows of cars. The two men are now walking through the lot, discussing discounts and car models. The ad features dynamic text overlays and energetic music. The final shot shows the two men enthusiastically proclaiming "Tiramos los precios!" (We're slashing prices!).