The large '70GB' data offer and the prominent price of 'R$ 119,90' immediately capture attention.

The ad opens with a graphic displaying a mobile plan offer. It shows a large '70GB' with breakdowns of '40GB plano', '20GB bônus', and '10GB apps', along with social media icons. It highlights 'ilimitado pra tudo' (unlimited for everything) and a price of 'R$ 119,90/mês' (R$ 119.90 per month). It also mentions 'Passaporte Américas' and 'sem fidelidade' (no loyalty contract). The ad then transitions to a scene of a woman in ski gear holding a smartphone, with snowy mountains in the background. Text appears stating 'Com o Claro flex, você viaja e fica conectado onde estiver. Prático e sem burocracia.' (With Claro flex, you travel and stay connected wherever you are. Practical and without bureaucracy.) A button for 'ATIVE COM ESIM GRÁTIS' (ACTIVATE WITH FREE ESIM) is shown.