The initial shot of a dark, mysterious hallway with an ominous glow.

The video opens with a dark, eerie hallway leading to an office. Text appears on screen: "NOW", "NEW", "RULES", "MARE". We see quick, unsettling shots: a close-up of glowing eyes in the dark, a man looking distressed in an office, a person's reflection in a mirror, a knife, a close-up of a creepy animatronic face with glowing blue eyes, a gift box, and a woman looking up in fear before screaming. The pacing is fast and jumpy, building suspense.