A woman enthusiastically announces a new limited edition with a 'super novelty'.

The video opens with a woman speaking directly to the camera in a bright, casual setting. She gestures enthusiastically as she talks about a new limited edition. The scene then transitions to showcase various mugs, each decorated with imagery representing different Brazilian states (Norte and Nordeste regions). These mugs are topped with soft-serve ice cream. The video then shows the preparation of a tapioca shake, with liquid being poured over tapioca pearls. The woman is shown tasting the shake and expressing her enjoyment. Finally, the ad displays several Chiquinho ice cream products, including a brownie with ice cream and a cup of ice cream with toppings, concluding with the brand logo.