The "25% OFF EVERYTHING*" text overlayed on a visually striking, sparkly background.

The ad opens with a shot of two figures in fluffy, light-colored outfits against a dark, sparkly background. Text appears announcing a Black Friday sale. The scene then shifts to a close-up of a hand reaching up towards a jar of cream, with the Charlotte Tilbury logo and sale information visible. A woman, identified as Celine Dion, appears holding a jar of cream and speaking. The final scene shows the jar of cream floating, with the Charlotte Tilbury website and a call to action.